Welcome to Absolute Sense Independent Financial Advisers Limited

Welcome to the website of Absolute Sense Independent Financial Advisers Limited. One of the leading Independent Financial Planning firms in the region and one of the few firms to hold the coveted title of Chartered Financial Planners. We hope that you find the site both useful and informative but if you do have any suggestions or feedback on the content please use the Contact Us page to email us and we will get back to you as soon as possible.

The website has been designed to match our customer focused approach and to help direct you to exactly what you require. It is divided into a number of sections accessed quickly through the links provided. Below are links to some of our more popular content


Chartered status – what it means

We are a Chartered firm of financial planners. This means we have satisfied rigorous criteria relating to professional qualifications and ethical good practice. It means you can be confident that you are dealing with one of the UK’s leading firms that is wholly committed to providing you with the best possible advice, service and support.


We are fully regulated by the Financial Conduct Authority and hold advanced financial planning qualifications in all areas in which we operate. We also have many years of experience behind us and this often allows us to find the solutions which are not always obvious.

Client Focused

Client care is at the centre of everything we do. We actively communicate to our clients, through regular newsletters, occasional seminars, as well as regular correspondence and contact on the phone.


Our main services are retirement and holistic financial planning, investment portfolio management, and mortgage advice. We also provide specialist advice in areas such as SIPP provision and commercial/business support.


We are both fee and commission based. Generally for investment and pension advice we are principally fee based as this prevents any potential for commission or sales bias.


Friendly and Efficient

We adhere to the timescales agreed, and keep clients informed of progress at all times. We constantly seek improvements to our systems, processes and knowledge. We deal with our clients and our referrers in a friendly and courteous manner.


Your home may be repossessed if you do not keep up repayments on your mortgage.

The Financial Conduct Authority does not regulate commercial mortgages.